The goal of this logo was to provide the company with many options that would be easily applicable to a variety of uses with a classic look.
The serif typeface was chosen based on its classic appeal, and arranged to offer the company a monogram they could use on their clothing that kept that appeal. The card element of the logo is meant to not only be a play on words, but to be easily used for custom tags, and reflect the confidence of a well-dressed person. When luck seems to be going our way, we tend to be more confident, much like during a game of cards.
