The brief for this logo was a short one. The customer had a color and shape from their existing branding that they wanted to maintain.
After researching the company, I set out to include subtle, abstracted references to their role in the commercial kitchen. The primary triangle shape, symbolizing the company's three key points, was retained. The internal triangles, representing members and employees of the company, all comprise the larger triangle, or company, as a whole. The varying tones of the turquoise were chosen, not only to distinguish the internal shapes, but also to reference the common layering found in many forms of produce.
