During their branding overhaul, COA inquired about updating their logo. They had started with a great logo already, but we wanted it to stand out more.
The sapling was grown with them. New colors were chosen to better symbolize their grassroots approaches to social issues, organizing the people to create the growth and progression. Brown was chosen to represent the soil from which the grass roots and grows. The green was chosen for its reminiscence of fresh, spring growth.
